PROJECTS
I'm a hard-worker that loves to stay busy. Here are some of my recent projects that you might find interesting!
LIFESTYLE MARKETING THESIS
Part of being a Schreyer Scholar is publishing an honors dissertation upon graduation. My fascination with influencer marketing catalyzed the belief that a brand must take on the lifestyle of their target market in order to engage their audience. In my thesis, I explore how this hypothesis aligns with trends in consumer behavior, specifically in terms of response to visual aesthetics of joy.
PERSONAL BRAND PROGRAM
In my branding class, I noticed a strong parallel between the lecture content and my real life experience. Specifically, in my efforts to sell myself during the internship and job search process. Thus, I took initiative to create a personal branding program tailored to college students, highlighting fundamental principals of branding and how they can be used to communicate your added value and resonate with any audience. The program consists of an educational infographic and video - which was posted to the Penn State Career Services Youtube Channel!
THE BARN BUSINESS PLAN
In my Finance class, we were tasked with creating a business plan for a local hydroponics business called The Barn at Lemont. I collaborated with 13 of my student peers to provide the owners with the tools necessary to get their startup off the ground
PARADIGM SHIFT ESSAY
As a marketing major, I have an innate fascination with the world of social media. Therefore, when asked to write about a paradigm shift in my freshman year english class, I decided to craft a compelling story around the phenomenon of life documentation. Through extensive research, I explored the positive psychological effects of the constant stream of selfies and snapchats taken by Generation Z.